Traditional Advertising Is Failing in Southeast Asia.
Young consumers are masters at tuning out campaigns that lack authenticity and engagement. They demand interactive and rewarding brand experiences. If you're not evolving, you're becoming invisible
99%
of Gen Z skip ads.
63%
of Gen Z are more likely to purchase from brands that advertise within games.
53%
of Gen Z use ad blockers.
Stop Guessing. Start Engaging.
Youthopia's Youth Engagement Blueprint Lab is a 2-day strategic workshop designed for forward-thinking brands ready to connect meaningfully with Gen Z and Alpha. We empower your team to design gamification and IP strategies that build lasting connections and cultural relevance. We don't just study youth culture, we build with it
Walk Away with a Tangible Blueprint for Youth Engagement.
Three Co-Designed Campaign Concepts
Receive fully-formed, game-based campaign ideas created live with your team
A Strategic Youth Engagement Roadmap
Get a clear, actionable plan to guide your brand's future initiatives
Proprietary IP Resonance Scorecard
You will receive our proprietary scorecard, a key deliverable to help guide your brand's resonance with youth audiences
Our Proven 2-Day Process
Step 1:
Youth Culture Audit
We dive deep into Gen Z and Alpha insights, current fandom trends, and gaming behaviours to set the stage.
Step 2:
Brand Sprint
Engage in a live ideation session with your team, guided by our expert gaming strategists.
Step 3:
Outcome Delivery
Receive your three campaign concepts, strategic roadmap, and IP scorecard
Ideal for Visionary Brands and Agencies
FMCG
Brands
Telco and e-wallet providers
Tourism and entertainment companies
Marketing
agencies
Lead Trainer
Manu Menon (Founder & CEO, Youthopia)
With over 30 years of experience, Manu blends strategic depth with a sharp understanding of youth engagement. As the former Managing Director at Reprise Digital (IPG Mediabrands), he now leads Youthopia in transforming how brands speak to the next generation. Manu will be supported by a team of specialist co-trainers.
Why Choose Youthopia?
PROVEN INSIGHT
6 years of experience working with over 68,000 students across Malaysia.
LOCALISED STRATEGY
We provide SEA-localised strategies, not copy-pasted global tactics.
AUTHENTIC METHODS
Creators of over 40 original games for youth-centric storytelling.
TRUSTED BY INDUSTRY LEADERS
We are trusted by brands like Yeo's, MISC, TNB, and others.
